BIO TESTING TECHNOLOGY
Marketing campaign design
D^3 Array™-UTI is PathogenDx' s new diagnostics testing product, a fast multiplexed assay for urinary pathogen detection. We are inspired by pattern of the testing array, and delivered a bold new product campaign transitioning the company's brand into clinical testing field.
D^3 Array™-UTI concentrates all pathogen and antibiotic resistance targets in a single well. This concept is translated into a set of graphic components: rectangles, dots, and some colors.
96-well testing assay
Key design graphic
Detailed layout of 1 single well
PACKAGING: D^3 vs. 3D
The product's naming "D^3" stands for Dynamic Dimensional Detection, a play on "3D". The packaging design therefore also plays with folding, space and dimensionality.
DESIGNING TO INFORM
Creating informational assets is always a fun challenge. A versatile design campaign can adapt itself to advertisement that is minimal and eye-catching, to content that is extremely detailed and educational.
Infographic & Social media materials
Animated social post